Tyreman, David. <br/><br/>
World famous :  how to give your business a kick-ass brand identity / 
David Tyreman. 
 - New York :  AMCOM (American Management Association),  c2009. 
 - xiv, 223 p. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780814409343 (pbk.) 0814409342 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Target marketing.
<br/><br/><label>Dewey Class. No.: </label>658.827  / TYR