TY  - BOOK
AU  - Tyreman,David
TI  - World famous: how to give your business a kick-ass brand identity 
SN  - 9780814409343 (pbk.)
U1  - 658.827 
PY  - 2009///
CY  - New York
PB  - AMCOM (American Management Association)
KW  - Branding (Marketing)
KW  - Target marketing
N1  - Includes index
ER  -