Kotler, Philip. <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler, John T. Bowen, James C. Makens. 
 - Fifth edition 
 - xxiii, 683 pages :  illustrations (chiefly colour) ;  29 cm 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0135045592 (hardback) 9780135045596 (hardback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Tourism--Marketing.
<br/><br/><label>Dewey Class. No.: </label>647.940688  / KOT 2010