TY  - BOOK
AU  - Kotler,Philip
AU  - Bowen,John
AU  - Makens,James C.
TI  - Marketing for hospitality and tourism
SN  - 0135045592 (hardback)
U1  - 647.940688 
PY  - 2010///]
CY  - Upper Saddle River, NJ
PB  - Pearson/Prentice Hall
KW  - Hospitality industry
KW  - Marketing
KW  - Tourism
N1  - Includes index
ER  -