Lane, W. Ronald,  1940- <br/><br/>
Kleppner's advertising procedure / 
 Advertising procedure 
W. Ronald Lane, Karen Whitehill King, Tom Reichert. 
 - 18th ed. 
 - Upper Saddle River, N.J. :  Pearson/Prentice Hall,  c2011. 
 - xx, 817 p. :  ill. (chiefly col.) ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780136110828 (hbk.) 0136110827 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1  / LAN 2011