TY  - BOOK
AU  - Lane,W.Ronald
AU  - King,Karen Whitehill
AU  - Reichert,Tom
TI  - Kleppner's advertising procedure
SN  - 9780136110828 (hbk.)
U1  - 659.1 
PY  - 2011///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -