Heracleous, Loizos Th. <br/><br/>
Flying high in a competitive industry :  secrets of the world's leading airline / 
Loizos Heracleous, Jochen Wirtz, Nitin Pangarkar. 
 - Rev. ed. 
 - Singapore :  McGraw Hill,  2009. 
 - xx, 246 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0071281967 (hbk.) 9780071281966 (hbk.) 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Singapore Airlines--History.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Aeronautics, Commercial--History.--Singapore
<br/><br/><label>Dewey Class. No.: </label>387.70655957  / HER 2009