TY  - ADVS
AU  - Collins,Cath
AU  - Leigh,Richard
AU  - Parente,Melissa
ED  - Video Education Australasia.
TI  - The all new Holden: a business marketing case study
U1  - 629.2222 
PY  - 2007///
CY  - Bendigo, Vic.
PB  - Video Education Australasia
KW  - Holden Commodore automobile
KW  - Automobiles
KW  - Marketing
KW  - Case studies
N1  - Writer, Cath Collins ; senior producer, Richard Leigh; Voice over Melissa Parente
N2  - "The new Holden Commodore is the subject of this case study of a marketing campaign. We see the innovative methods used by Holden's marketing department, the timeline involved and explanations about the processes involved. Activities such as target marketing and marketing research are explored and the concepts of branding, publicity and advertising are explored in practical case study examples. This is a brilliant and comprehensive program for students who already have a basic knowledge of key marketing concepts and who are looking to expand and develop their theoretical skills." --Container
UR  - http://www.vea.com.au/
ER  -