Martin, Roger L. <br/><br/>
The design of business :  why design thinking is the next competitive advantage / 
Roger Martin. 
 - Boston, MA :  Harvard Business Press,  c2009. 
 - xiii, 191 p. :  ill. ;  22 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781422177808 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Creative ability in business.<br/>Lateral thinking.<br/>Creative thinking.<br/>Knowledge management.
<br/><br/><label>Dewey Class. No.: </label>658.4063  / MAR