Marketing / 
Philip Kotler ... [et al.] 
 - 8th ed. 
 - Frenchs Forest, N.S.W. :  Pearson Education Australia,  c2010. 
 - xxvii, 732 p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781442511248 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR