Fill, Chris. <br/><br/>
Marketing communications :  interactivity, communities, and content / 
Chris Fill. 
 - 5th ed. 
 - Harlow, England :  Prentice Hall / Financial Times,  2009. 
 - xxxvii, 958 p. :  col. ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Part 1 Introduction to marketing communications -- Part 2 Understanding how marketing communications works -- Part 3 Managing marketing communications -- Part 4 The tools of marketing communications -- Part 5 the media -- Part 6 Marketing communications for special audiences 
<br/><br/><label>ISBN: </label>9780273717225 (pbk.) 0273717227 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Marketing channels.<br/>Sales promotion.
<br/><br/><label>Dewey Class. No.: </label>658.802  / FIL 2009