TY  - BOOK
AU  - Fill,Chris
TI  - Marketing communications: interactivity, communities, and content 
SN  - 9780273717225 (pbk.)
U1  - 658.802 
PY  - 2009///
CY  - Harlow, England
PB  - Prentice Hall / Financial Times
KW  - Communication in marketing
KW  - Marketing channels
KW  - Sales promotion
N1  - Includes bibliographical references and indexes; Part 1 Introduction to marketing communications -- Part 2 Understanding how marketing communications works -- Part 3 Managing marketing communications -- Part 4 The tools of marketing communications -- Part 5 the media -- Part 6 Marketing communications for special audiences
ER  -