TY  - BOOK
AU  - Heyman,Jay H.
ED  - ebrary, Inc.
TI  - All you need is a good idea!: how to create marketing messages that actually get results 
AV  - HF5415 .H449 2008eb
U1  - 658.8 22
PY  - 2008///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Marketing
KW  - Advertising
KW  - Small business marketing
KW  - Electronic books
KW  - local
N1  - Includes index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://ezproxy.taylors.edu.my/login?url=http://site.ebrary.com/lib/taylorscollege/Doc?id=10233188
ER  -