TY - BOOK AU - Taylor,J.Gary AU - Scharlin,Patricia J. ED - ebrary, Inc. TI - Smart alliance: how a global corporation and environmental activists transformed a tarnished brand AV - HD9259.B3 C578 2004eb U1 - 338.8/8734772 22 PY - 2004/// CY - New Haven PB - Yale University Press KW - Chiquita Brands International KW - Rainforest Alliance KW - Banana trade KW - Environmental aspects KW - Electronic books KW - local N1 - Includes bibliographical references (p. 267-269) and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries UR - http://ezproxy.taylors.edu.my/login?url=http://site.ebrary.com/lib/taylorscollege/Doc?id=10170852 ER -