Johnson, Winslow

Powerhouse marketing plans 14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns / [electronic resource] : Winslow "Bud" Johnson. - New York : American Management Association, c2004. - xvi, 352 p. ; 24 cm.

Includes index.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.






Marketing--Management.


Electronic books.

HF5415.13 / .J5878 2004eb

658.8/101