Advertising progress : American business and the rise of consumer marketing /
Pamela Walker Laird.
- Baltimore ; London : The John Hopkins University Pr., 2001.
- xiv, 479 p., [8] p. of plates : ill. (some col.) ; 24 cm.
- Studies in industry and society .
- Studies in industry and society .
Includes bibliographical references and index.
9780801866456 (pbk.) 0801866456 (pbk.)
Advertising--History.--United States Advertising--Social aspects--History.--United States