Rothenberg, Randall. <br/><br/>
Where the suckers moon :  the life and death of an advertising campaign / 
Randall Rothenberg. 
 - New York  :  Vintage Books,  c1994. 
 - 479 p. ;  21 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780679740421 (pbk.) 0679740422 (pbk.) 0679412271 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Weiden & Kennedy--Case studies.
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--United States.<br/>Advertising campaigns--United States.<br/>Advertising agencies--United States.<br/>Advertising--Automobiles--United States--Case studies.<br/>Subaru automobile--Marketing--Case studies.
<br/><br/><label>Dewey Class. No.: </label>659.196292222  / ROT 1995