Jamieson, Kathleen Hall <br/><br/>
Packaging the presidency :  a history and criticism of presidential campaign advertising / 
Kathleen Hall Jameison. 
 - 3rd ed. 
 - New York :  Oxford University Press,  1996. 
 - xxvi, 578 p. ;  ill. ;  21 cm. 
<br/><br/>Includes bibliographical references (p. 525-568) and index. 
<br/><br/><label>ISBN: </label>9780195089424 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Presidents--Election.--United States<br/>Advertising, Political--United States.
<br/><br/><label>Subjects--Geographic Terms: </label><br/>United States--Politics and government--1945-1989.<br/>United States--Politics and government--1989-
<br/><br/><label>Dewey Class. No.: </label>324.70973  / JAM 1996