TY  - BOOK
AU  - Jamieson,Kathleen Hall
TI  - Packaging the presidency: a history and criticism of presidential campaign advertising 
SN  - 9780195089424 (pbk.)
U1  - 324.70973 
PY  - 1996///
CY  - New York
PB  - Oxford University Press
KW  - Presidents
KW  - United States
KW  - Election
KW  - Advertising, Political
KW  - Politics and government
KW  - 1945-1989
KW  - 1989-
N1  - Includes bibliographical references (p. 525-568) and index
ER  -