Marchand, Roland. <br/><br/>
Advertising the American dream :  making way for modernity, 1920-1940 / 
Roland Marchand. 
 - Berkeley :  University of California Press,  c1985. 
 - xxii, 448 p. :  ill. (some col.) ;  26 cm. 
<br/><br/>Includes bibliographical references (p. 365-418) and index. 
<br/><br/><label>ISBN: </label>9780520058859 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--History.--United States
<br/><br/><label>Dewey Class. No.: </label>659.10973  / MAR 1985