Concept research in food product design and development /
Howard R. Moskowitz, Sebastiano Porretta, Matthias Silcher.
- Ames, Iowa : Blackwell Pub., c2005.
- xii, 597 p. : ill. ; 27 cm.
Includes bibliographical references and index.
Part I Nuts and bolts, raw materials, and ratings -- Part II Experimental designs, graphics, segments, and markets -- Part III Advanced analytics -- Part IV Putting the approaches to work -- Part V Databasing -- Part VI The grand overview.