Moskowitz, Howard R.

Concept research in food product design and development / Howard R. Moskowitz, Sebastiano Porretta, Matthias Silcher. - Ames, Iowa : Blackwell Pub., c2005. - xii, 597 p. : ill. ; 27 cm.

Includes bibliographical references and index.

Part I Nuts and bolts, raw materials, and ratings -- Part II Experimental designs, graphics, segments, and markets -- Part III Advanced analytics -- Part IV Putting the approaches to work -- Part V Databasing -- Part VI The grand overview.

0813824249 (hbk.) 9780813824246 (hbk.)


Food--Sensory evaluation.
Commercial products--Testing.

664.072 / MOS 2005