Dahlen, Micael. Marketing communications : a brand narrative approach / Micael Dahlen, Fredrik Lange, Terry Smith. - West Sussex : John Wiley, c2010. - xxii, 584 p. : col. ill. ; 25 cm. Includes bibliographical references and index. ISBN: 9780470319925 (pbk.) Subjects--Topical Terms: Communication in marketing.Branding (Marketing) Dewey Class. No.: 658.802 / DAH 2010