TY  - BOOK
AU  - Dahlen,Micael
AU  - Lange,Fredrik
AU  - Smith,Terry
TI  - Marketing communications: a brand narrative approach 
SN  - 9780470319925 (pbk.)
U1  - 658.802 
PY  - 2010///
CY  - West Sussex
PB  - John Wiley
KW  - Communication in marketing
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
ER  -