Preston, Ivan L.,  1931- <br/><br/>
The tangled web they weave :  truth, falsity, and advertisers / 
Ivan L. Preston. 
 - Madison, Wis. :  University of Wisconsin Press,  c1994. 
 - ix, 225 p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 213-220) and index. 
<br/><br/><label>ISBN: </label>029914190X (pbk.) 9780299141943 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising laws--United States.<br/>Deceptive advertising--United States.<br/>Advertising--United States.
<br/><br/><label>Dewey Class. No.: </label>343.73082  / PRE 1994