TY  - BOOK
AU  - Hair,Joseph F.
TI  - Essentials of marketing research
SN  - 9780071220286 (pbk.)
U1  - 658.83 
PY  - 2010///
CY  - New York
PB  - McGraw-Hill Irwin
KW  - Marketing research
N1  - Includes bibliographical refereces and index; Part 1 The role and value of marketing research information -- Part 2 Designing the marketing research project -- Part 3 Gathering and collecting accurate data -- Part 4 Data preparation, analysis, and reporting the results
ER  -