TY  - BOOK
AU  - Bilton,Chris
AU  - Cummings,Stephen
TI  - Creative strategy: reconnecting business and innovation 
SN  - 9781405180191 (pbk.)
U1  - 658.4012 
PY  - 2010///
CY  - Chichester
PB  - John Wiley
KW  - Strategic planning
KW  - Creative ability in business
KW  - Technological innovations
N1  - Includes bibliographical references (p. 259-265)  and index
ER  -