TY  - BOOK
AU  - Spence,John
TI  - Awesomely simple: essential business strategies for turning ideas into action 
SN  - 9780470494516 (hbk.)
U1  - 658.4012 
CY  - San Francisco, CA
PB  - Jossey-Bass, c c2009.
KW  - Success in business
KW  - Business planning
KW  - Organizational effectiveness
KW  - Business enterprises
N1  - Includes index; Vivid vision -- Best people -- Robust communication -- Sense of urgency -- Disciplined execution -- Extreme customer focus -- Conclusion : what do you do now?
ER  -