TY - BOOK AU - Spence,John TI - Awesomely simple: essential business strategies for turning ideas into action SN - 9780470494516 (hbk.) U1 - 658.4012 CY - San Francisco, CA PB - Jossey-Bass, c c2009. KW - Success in business KW - Business planning KW - Organizational effectiveness KW - Business enterprises N1 - Includes index; Vivid vision -- Best people -- Robust communication -- Sense of urgency -- Disciplined execution -- Extreme customer focus -- Conclusion : what do you do now? ER -