TY  - BOOK
AU  - Peter,J.Paul
AU  - Olson,Jerry C.
TI  - Consumer behavior & marketing strategy
SN  - 9780073404769 (hbk.)
U1  - 658.8342 
PY  - 2010///
CY  - New York
PB  - McGraw-Hill
KW  - Consumer behavior
KW  - Marketing
N1  - Includes bibliographical references and index; Section 1 A perspective on consumer behavior - Section 2 Affect and cognition and marketing strategy - Section 3 Behavior and marketing strategy - Section 4 The environment and marketing strategy - Section 5 Consumer analysis and marketing strategy
ER  -