Churchill, Gilbert A. Basic marketing research / Gilbert A. Churchill Jr., Tom J. Brown, Tracy A. Suter. - 7th ed. - Mason, Ohio : South-Western/Cengage Learning, c2010. - xxvi, 594 p. : ill. (some col.) ; 29 cm. Includes bibliographical references and index. ISBN: 1439041393 (student ed. pkg : hbk.) 9781439041390 (student ed. pkg : hbk.) 9780324599343 (student ed.) 032459934X (student ed.) 9781439041406 (pbk. : ISE ed. pkg) 1439041407 (pbk. : ISE ed. pkg) Subjects--Topical Terms: Marketing research. Dewey Class. No.: 658.83 / CHU 2010