TY  - BOOK
AU  - Churchill,Gilbert A.
AU  - Brown,Tom J.
AU  - Suter,Tracy A.
TI  - Basic marketing research
SN  - 1439041393 (student ed. pkg : hbk.)
U1  - 658.83 
PY  - 2010///
CY  - Mason, Ohio
PB  - South-Western/Cengage Learning
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -