TY  - BOOK
AU  - Healey,Matthew
TI  - What is branding?
T2  - Essential design handbooks
SN  - 2940361452 (hbk.)
U1  - 658.827 
PY  - 2008///
CY  - Mies, Switzerland
PB  - RotoVision
KW  - Brand name products
KW  - Product management
KW  - Branding (Marketing)
N1  - Cover title; Includes bibliographical references and index
ER  -