TY  - BOOK
AU  - Witcher,Barry
AU  - Chau,Vinh Sum
TI  - Strategic management: principles and practice 
SN  - 9781844809936 (pbk.)
U1  - 658.4012 
PY  - 2010///
CY  - Andover, UK
PB  - South-Western/Cengage Learning
KW  - Strategic planning
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -