Fletcher, Winston. Advertising : a very short introduction / Winston Fletcher. - Oxford : Oxford University Press, 2010. - 140 p. : ill. ; 18 cm. - Very short introductions ; 234 . - Very short introductions ; 234. . Includes bibliographical references and index. ISBN: 9780199568925 (pbk.) 0199568928 (pbk.) Subjects--Topical Terms: Advertising. Dewey Class. No.: 659.1 / FLE 2010