Fletcher, Winston.

Advertising : a very short introduction / Winston Fletcher. - Oxford : Oxford University Press, 2010. - 140 p. : ill. ; 18 cm. - Very short introductions ; 234 . - Very short introductions ; 234. .

Includes bibliographical references and index.

9780199568925 (pbk.) 0199568928 (pbk.)


Advertising.

659.1 / FLE 2010