TY  - BOOK
AU  - Fletcher,Winston
TI  - Advertising: a very short introduction 
T2  - Very short introductions
SN  - 9780199568925 (pbk.)
U1  - 659.1 
PY  - 2010///
CY  - Oxford
PB  - Oxford University Press
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -