Jobber, David,  1947- <br/><br/>
Principles and practice of marketing / 
David Jobber 
 - 6th ed. 
 - London :  McGraw-Hill,  c2010. 
 - xxx, 946 p. :  ill. ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0077123301 (pbk.) 9780077123307 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Europe--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8  / JOB 2010