Fletcher, Richard, 1940-
International marketing : an Asia-Pacific perspective /
Richard Fletcher, Heather Crawford.
- 5th ed.
- Frenchs Forest, N.S.W. : Pearson Australia, c2011.
- xxv, 654 p. : col. ill., ports. ; 26 cm.
Previous ed.: Pearson Education, c2008.
Includes bibliographical references and index.
9781442527720 (pbk.) 1442527722 (pbk.)
Export marketing--Asia.
Export marketing--Pacific Area.
International business enterprises--Marketing.
658.84091823 / FLE 2011