Wheaton, Lucia. Handbook of advertising [electronic resource] / Lucia Wheaton. - 1st ed. - Delhi : Learning Press, 2012. - 1 online resource : ill. (some col.) ISBN: 9788132315414 (ebk.) 8132315413 (ebk.) Subjects--Topical Terms: Advertising.Electronic books. Dewey Class. No.: 659.1