TY  - BOOK
AU  - Wheaton,Lucia
TI  - Handbook of advertising
SN  - 9788132315414 (ebk.)
U1  - 659.1 23
PY  - 2012///
CY  - Delhi
PB  - Learning Press
KW  - Advertising
KW  - Electronic books
UR  - https://ezproxy.taylors.edu.my/login?url=http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=447112
ER  -