Holloway, J. Christopher. <br/><br/>
Marketing for tourism / 
J. Christopher Holloway. 
 - 4th ed. 
 - Harlow, England ;  New York :  Prentice Hall/Financial Times,  2004. 
 - xvii, 510 p. :  ill. (some col.), 1 map ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 494-497) and index. 
<br/><br/><label>ISBN: </label>0273682296 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism<br/>Tourism--Marketing.
<br/><br/><label>Dewey Class. No.: </label>338.4791  / HOL