Russell, Edward. <br/><br/>
The fundamentals of marketing / 
Edward Russell 
 - Lausanne :  AVA Academia,  c2010. 
 - 191 p. :  ill. (chiefly col.) ;  23 cm. 
 - AVA fundamentals .
 - AVA fundamentals .
<br/><br/><label>ISBN: </label>2940373728 (pbk.) 9782940373727 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.802  / RUS 2010