Renvoisé, Patrick. <br/><br/>
Neuromarketing :  understanding the "buy button" in your customer's brain / 
Patrick Renvoisé́ and Christophe Morin. 
 - Rev. and updated. 
 - Nashville, Tenn. :  Thomas Nelson,  c2007. 
 - xii, 243 p. :  ill. ;  24 cm. 
<br/><br/> Rev. ed. of  the English ed. with title: Neuromarketing. 2002-2005.  An earlier English ed. also published with title: Selling to the old brain. 2002-2003. 
<br/><br/>Includes bibliographical references (p. 237-239). 
<br/><br/><label>ISBN: </label>9780785226802 (hbk.) 9781595551351 (IE) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Neuromarketing.<br/>Marketing--Psychological aspects.<br/>Consumers' preferences.<br/>Neuropsychology.
<br/><br/><label>Dewey Class. No.: </label>658.80019  / REN 2007