TY  - BOOK
AU  - Renvoisé,Patrick
AU  - Morin,Christophe
TI  - Neuromarketing: understanding the "buy button" in your customer's brain 
SN  - 9780785226802 (hbk.)
U1  - 658.80019 
PY  - 2007///
CY  - Nashville, Tenn.
PB  - Thomas Nelson
KW  - Neuromarketing
KW  - Marketing
KW  - Psychological aspects
KW  - Consumers' preferences
KW  - Neuropsychology
N1  - Rev. ed. of  the English ed. with title: Neuromarketing. 2002-2005; An earlier English ed. also published with title: Selling to the old brain. 2002-2003; Includes bibliographical references (p. 237-239)
ER  -