TY  - BOOK
AU  - Sissors,Jack Zanville
AU  - Baron,Roger B.
TI  - Advertising media planning
SN  - 9780071703123 (hardback)
U1  - 659.111 
PY  - 2010///]
CY  - New York
PB  - McGraw-Hill
KW  - Advertising media planning
N1  - Includes index
ER  -