TY  - BOOK
AU  - Springer,Paul
TI  - Ads to icons: how advertising succeeds in a multimedia age 
SN  - 9780749456474 (pbk.)
U1  - 659.113 
PY  - 2009///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Advertising
KW  - Case studies
KW  - Advertising campaigns
N1  - Includes bibliographical references (p. [325]-329) and index; Rethinking mass media -- Widening formats -- Events-driven -- Shaping product experiences -- Digital persuasion -- Online spaces -- The new media landscape -- The new job landscape -- Closer -- Where advertising stops--and marketing begins
ER  -