Verma, Harsh. <br/><br/>
Branding demystified :  plans to payoffs / 
Harsh V. Verma. 
 - New Delhi :  Response,  2010. 
 - xiii, 247 p. :  ill. ;  22 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>8132102347 (pbk.) 9788132102342 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)--Management.<br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>658.827  / VER 2010