How to market your business : a practical guide to advertising, PR, selling, and direct and online marketing /
Dave Patten.
- 6th ed.
- London : Kogan Page, 2008.
- vii, 262 p. : ill. ; 24 cm.
- The Sunday Times business enterprise guide .
- Sunday times business enterprise series. .
Rev. ed. of: Successful marketing for the small business.
Includes bibliographical references and index.
0749451459 (pbk.) 9780749451455 (pbk.)
Marketing--Management. Small business marketing. Marketing--Great Britain. Small business--Great Britain.