Patten, Dave.

How to market your business : a practical guide to advertising, PR, selling, and direct and online marketing / Dave Patten. - 6th ed. - London : Kogan Page, 2008. - vii, 262 p. : ill. ; 24 cm. - The Sunday Times business enterprise guide . - Sunday times business enterprise series. .

Rev. ed. of: Successful marketing for the small business.

Includes bibliographical references and index.

0749451459 (pbk.) 9780749451455 (pbk.)


Marketing--Management.
Small business marketing.
Marketing--Great Britain.
Small business--Great Britain.

658.8 / PAT 2008