TY  - BOOK
AU  - McDaniel,Carl
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
TI  - Introduction to marketing
SN  - 9780538754873 (pbk. : ISE)
U1  - 658.8 
PY  - 2011///
CY  - Mason, Ohio
PB  - South-Western/Cengage Learning
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -