TY  - BOOK
AU  - Horn,Sam
TI  - POP!: create the perfect pitch, title, and tagline for anything 
SN  - 9780399533617 (pbk.)
U1  - 658.802 
PY  - 2009///
CY  - New York
PB  - Perigee
KW  - Communication in marketing
KW  - Advertising
N1  - Originally published: 2006; Includes index
ER  -