Levinson, Jay Conrad. <br/><br/>
Guerrilla marketing in 30 days / 
Jay Conrad Levinson and Al Lautenslager. 
 - 2nd ed. 
 - [Irvine, Calif.] :  Entrepreneur Press,  2009. 
 - xxiii, 303 p. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/>The guerrilla marketing mindset -- The purpose of your marketing -- Competition and research -- Target market -- Positioning -- Niche marketing -- Marketing plan and strategy -- Competitive advantages and benefits -- Identity and branding -- Marketing communication and creative planning -- Advertising and media plan -- Business networking -- Strategic alliances and fusion marketing -- Direct selling -- Telephone selling and marketing -- Printed collateral, brochures, and sales sheets -- Direct mail -- Radio/television/cable TV -- Marketing hooks -- Public relations -- Marketing calendar -- Other marketing: speaking, coupons, and contests -- Online marketing, part I -- Online marketing, part II -- Online marketing, part III -- Trade shows and expos -- Newsletters -- Marketing budgets -- Plan execution and implementation -- Expansion/new markets/new income streams/new products -- New plan : the next 30 days and beyond -- Referral strategies. 
<br/><br/><label>ISBN: </label>1599182661 (pbk.) 9781599182667 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>658.8  / LEV 2009