Darroch, Jenny. <br/><br/>
Marketing through turbulent times / 
Jenny Darroch. 
 - New York :  Palgrave Macmillan,  c2010. 
 - xvi, 176 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 159-169) and index. 
<br/><br/>Machine generated contents note: Introduction * The Context: The Consumers' Perspective, The Consumer Response, Social Media * Staying Focused: Hope is Not Enough, Growth Through Excellent Execution * Generating Growth by Pushing Product-Market Boundaries * The Risks and Benefits of Generating Growth, Generating and Managing Ideas * Conclusions. -- Introduction * The Context: The Consumers' Perspective, The Consumer Response, Social Media * Staying Focused: Hope is Not Enough, Growth Through Excellent Execution * Generating Growth by Pushing Product-Market Boundaries * The Risks and Benefits of Generating Growth, Generating and Managing Ideas * Conclusions. 
<br/><br/><label>ISBN: </label>9780230237308 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business logistics.<br/>Consumers--Attitudes.
<br/><br/><label>Dewey Class. No.: </label>658.8  / DAR 2010